Image of Beauty was born in New Zealand in the Year of 2004 initially providing the Services of Photography Makeup Artistry and Hair Styling for weddings in the Coromandel Area of New Zealand.
- In 2009 IOB Relocated to Central Alberta making Red Deer its Home continuing to provide the same services as in New Zealand it quickly became a successful model.
- In 2012 Image of Beauty is Awarded by Wedding Industry Experts in 3 Categories Best Photography Best make up & Best Hair Design.
- In 2014 Image of Beauty adds Videography,Photo-books and printing services to its range of Products and Services.
- In 2017 Image of Beauty expanded in to the City of Calgary making this the 2nd location in Alberta.
- In Late 2017 Image of Beauty set a foot in Mexico, by opening its first Franchise in Cancun Mexico.